Re-brand and online community
Logo, identity, look book, membership directory and website
CRNS wanted to raise the profile of their organisation, improving their own brand by making it dynamic and relevant to today. As a membership organisation a sense of community and engagement needed to be injected into the brand. The profile of member organisations was to be given a high profile through the website. Another aim was to educate and inform the general public, encouraging them to reduce waste, and increase awareness. CRNS needed a serious reconsideration of their web presence, to showcase the organisation and the 150 member organisations spread across the country.
The re-naming and re-brand give CRNS a dynamic and relevant, up-to-date look, that has improved the image of the member organisation. The new website has given a platform for member organisations to edit and update their directory listings. The online presence now reflects the diversity, size and influence of the sector and the organisation.
The Drupal content management system has given freedom and power to the client and member organisations to present themselves in the best light.
“We love what McConville Wellburn have done with the CRNS logo. It’s bright and contemporary as well as practical and flexible,” says Susan Wright, media and communications manager at CRNS. “Not only that, it’s a pleasure working in partnership with John and Alan, using their expertise and creativity to help us take the CRNS brand into the future.” Read more testimonials.
The website has shown an immediate impact on visitors (up 26% in one month) and page views (up 34% in one month), with the bounce rate decreasing by 14% over the month since launch.