Amnesty International Case Study//
White Ribbon Scotland Campaign
Brand identity, lookbook, website, exhibition stands
The White Ribbon Campaign is an international drive, and Amnesty and Men's Health Scotland asked us to help improve the visibility of the campaign in Scotland with a new identity and website that would allow men and women to get involved, highlighting the issue with the Scottish Government and among the general public.
McConville Wellburn created an evocative brand for White Ribbon Scotland, and then a website which allows people to register their support for the campaign and for the cause, and encourages supporters to take action online and in their communities. The website carries a strong social networking element and is allowing the client to build a network of contacts and activists.
We received critical acclaim for the website, with the Canadian founder of the White Ribbon campaign singling out the website for praise. Find out more about our work for White Ribbon Scotland