The Brief//

Octagon Europe wanted to communicate the features and benefits of its innovative solution for emergency secure accommodation in an easy to understand and engaging manner. However at the time a prototype product had not even been built yet. The market for the product was international, and the features and benefits of the solution had to be communicated quickly without having to ship the product around the globe. At the same time there was an urgency to start selling and get the product to market quickly. McConville Wellburn was engaged to help Octagon quickly build a convincing case for using their solution.

Solution//

We created a suite of on-line and off-line marketing materials which allowed the product to be demonstrated the world over, without having to actually assemble the pre-fabricated building. We used 3D modelling to show the product in construction and how it could potential appear inside. This was rendered so video could be streamed from the website we created for them and accessed easily from anywhere with an Internet connection. Marketing materials and a DVD backed this up, giving light-weight, portable materials to the sales team. Finally we created exhibition materials and a powerful video that communicated the product's features and benefits in a matter of a few minutes.

Results//

The Octagon sales team have been able to take their product to some of the more remote regions of the world and communicate the benefits of their pre-fabricated buildings, resulting in international interest in the solution. Read what the operations director for Octagon has to say about McConville Wellburn. Visitors to the website have more than doubled in the past year with our search engine optimisation programme. Find out more about our work with Octagon.