The Brief//

Magnetic specialises in the supply of high volume incentives to the direct mail, publishing, hotels and sales promotions market. Their brand was looking tired; simply not reflecting the dynamism and youth of the company. We were asked to breathe new life and vitality into the brand and marketing materials. The client wished to create a brand that better reflected Magnetic's business and shows instantly what they do in a fun, innovative way.

Solution//

A new suite of materials was created covering different sectors, including publishing, hotels, charities and generic, along with innovative new samples materials with great stand out to be sent to potential and existing clients. We combined great illustration with 3D modelling of the products to produce a ‘super-realistic’ quality to the work. The illustrated customer journey is intended to reflect the relaxed fun and friendly nature of the Magnetic culture. The new brand was rolled out to DM, exhibition and email marketing materials, giving consistency across communications.

Results//

The client is delighted with their new look and sales materials, and positive comments have come back from board level, the sales team, and most importantly clients. We look forward to a productive and successful collaboration in the future. Find out more about our work with Magnetic, and hear what the client has to say about our design and marketing work.