A brand for the new charity
Brand, materials and website
EASST needed a brand to reflect what they do, a brand that would work well internationally, in Eastern Europe and in the donor countries, especially the US and UK. The charity was created to facilitate cross-border projects on road safety.
We created a brand identity and logo that would work well across media, and retain its powerful image even in crude reproduction. The website was designed to work well even with low bandwidths and in counties with limited Internet access, while remaining attractive to those in donor countries.
“McConville Wellburn are talented designers who can turn their hands to any web design challenge.” says Emma Maclennan, Director at the Eastern Alliance for Safe and Sustainable Transport. “Their designs speak clearly and directly to people. They are simply great to work with.” Read more testimonials.