January 2009
Friends of the Earth Scotland (FoES) have asked McConville Wellburn to help them with their communications, and will initially develop a recruitment campaign to boost membership. McConville Wellburn is working on their brand identity to give a fresh face to the organisation, which is celebrating 30 years of action for the environment.
The recent success of the Big Ask Scotland, which influenced the Scottish and UK Governments to implement a strong climate bill, has spurred FoES on to build on that success, spawning a renewed optimism and positivity in our ability to make a real difference for the environment in Scotland and globally. John McConville, Director at MW said "We are delighted to be working with Friends of the Earth Scotland, and excited at the prospect."
Davina Shiell, Head of Supporter Development at Friends of the Earth Scotland said: "We are really excited to be working with McConville Wellburn on a new, cutting edge, recruitment campaign that will encourage people to support Friends of the Earth Scotland, through donations and campaigning."
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"People's awareness of environmental issues is on the increase, and with the Scottish Climate Change Bill coming up we have the opportunity to make Scotland a world leader in tackling climate change. But we can't do it alone - we need money and we need ordinary people to take action through lobbying their MSP and taking steps to reduce their own environmental impact. McConville Wellburn's marketing campaign is going to be vital to help us get new supporters on board."
Awareness of Friends of the Earth Scotland, and its importance to Scotland and our environment is low, and the aim of our work is to increase that awareness, and help FoES develop the resources and support network to enable the organisation to maintain its important work. You can support Friends of the Earth Scotland at the website.