The Path Forward
November 2011
Creative MW has been working closely with Carr Gomm over the past months in preparation for the launch of its new brand and identity. Having won the work in a competitive tender back in March, MW set about consulting with the organisation at all levels to come to a name and identity that would sit well with the history and values of the organisation, but that would also allow Carr Gomm to move forward into the future, in these challenging times for the care sector.
"I must admit to not having heard of Carr Gomm when I received that first phone call," said John McConville, "but I was amazed to discover the size and reach of the organisation. We are honoured to be involved with Carr Gomm, and the values and principles they stand for. The work they do with the most vulnerable of our society is inspiring."
We worked with Carr Gomm on their messaging in this sensitive area coming up with expressions and terminology that was appropriate, and the organisation was consulted in focus groups around the country. Feedback was open to all with a vested interest in the organisation in the form of a consultation website, where everyone was able to help shape the path forward for Carr Gomm. This required a strong understanding of the challenges facing Carr Gomm with the introduction of 'self-directed support', and a sensitivity to staff and service users who are deeply committed to the organisation and its values.
"Creative MW has helped us to think about how we deliver our key message to the people who need to know about our organisation." Said Lucy Wren, Chief Executive of Carr Gomm, "Their expertise in rebranding and the guidance they gave to our organisation about this has helped us to find ways to communicate better internally and externally. We are extremely happy with how they empathetically worked with everyone who had a view on what we should do and used this to shape how we now are. It was a job very well done".
See more in our Carr Gomm case study.
Vist the content managed website we have created for Carr Gomm. (opens in a new window)