Accounting for Carbon

December 2008

The Carbon Accountability Programme CAP has been launched with a brand identity designed and implemented by McConville Wellburn. The new programme will encourage businesses to be confident that their green choices are effective and rewarded.

Working with CAP, businesses will be able to demonstrate their green credentials to increasingly savvy consumers, who question the green claims of many companies, and give consumers confidence that environmental claims are trustworthy. A website has been created by McConville Wellburn to back up the programme, and has, along with the logo and identity been well received. The website is scripted to the highest web standards and makes use of Web 2.0 technology, allowing the CAP to